Web | Australian Interactive a Webby Award Finalist

Which well-known brand in Australia is shortlisted for a 2009 Webby Award for an online interactive that spotlights whales? Is it Optus? Nope. Try Greenpeace Australia Pacific.

The group released Send-A-Whale last year as a fun, creative way of getting people to sign a petition asking the Japanese Government to stop whaling in the Southern Ocean.

You can pimp your own “origami whale”, give it a sound, name and even a tattoo