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Archive for the ‘web’ Category

Web | Promoting the End of the World Online

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2012 is the new movie from Roland Emmerich about the end of the world. It’s due for release in Australia on 12 November 2009. You can read about the movie and watch the trailer here.

But in this post I’m going to talk about the movie’s online presence, because one of the really fascinating things about 2012 is its online promotion. This movie has not one but eight websites, and with some really fun interactive content, as well as an interesting use of social media.

A lot of work has gone into “spilling” the film’s narrative into real life through the web. Of course, the film has an official movie site, but the remaining sites are for organisations and characters. You might recall the promotion for The Blair Witch Project, a groundbreaking campaign that unfolded the story on the internet before the release to give the impression that this mockumentary was actually based on real events.

The use of the web to promote 2012 is very similar, though less about creating an impression of reality and more about extending the experience of the movie to the net.

Anyway, without further ado, let’s take a look at the campaign.

Online promotion of 2012 movie

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Written by Darren Smith

14 October 2009 at 11:19 pm

Posted in web

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Web | Australian Interactive a Webby Award Finalist

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Which well-known brand in Australia is shortlisted for a 2009 Webby Award for an online interactive that spotlights whales? Is it Optus? Nope. Try Greenpeace Australia Pacific.

The group released Send-A-Whale last year as a fun, creative way of getting people to sign a petition asking the Japanese Government to stop whaling in the Southern Ocean.

You can pimp your own “origami whale”, give it a sound, name and even a tattoo Read the rest of this entry »

Written by Darren Smith

20 April 2009 at 9:09 pm