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Web | Australian Interactive a Webby Award Finalist

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Which well-known brand in Australia is shortlisted for a 2009 Webby Award for an online interactive that spotlights whales? Is it Optus? Nope. Try Greenpeace Australia Pacific.

The group released Send-A-Whale last year as a fun, creative way of getting people to sign a petition asking the Japanese Government to stop whaling in the Southern Ocean.

You can pimp your own “origami whale”, give it a sound, name and even a tattoo — go emo, punk, hippie or gentry. When you’re done, you send it off with thousands of others and track its course as it swims to Japan with a message for the country’s Prime Minister. It’s a fantastic new take on the old petition, and has a beautifully textured style that incorporates a lot of Japanese art and design.

Go on, create your own. I think it’s a really innovative approach to petitions, which is why I voted for them. You can do the same too. Instructions on how to vote for this Aussie contender are at the end of the post … it’s for a good cause too.

sendawhale

How to vote

1. Go to the Webby Awards site at http://pv.webbyawards.com and follow the quick registration.
2. After you’re logged in, click on the section “Interactive Advertising”.
3. This will bring up a list of sub-categories. The Origami Whales are under “Rich Media: Non-Profit/Educational”. Click on that sub-category and vote for Send-a-Whale.

The site was developed by online communications agency Circul8 for Greenpeace Australia Pacific.

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Written by Darren Smith

20 April 2009 at 9:09 pm

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