Archive for the ‘advertising’ Category
Music video | A glass-and-a-half of Jonathan Glazer
Two of the most successful ad campaigns of all time, at least in the alcohol market, were for Guinness and Stella Artois.
Enter director Jonathan Glazer, who not only worked on these ads, but also a range of music videos for artists such as Radiohead, Jamiroquai and Blur. As well as with actors Ben Kingsley, Nicole Kidman and Ray Winstone on two acclaimed feature films.
With this kind of background, it’s no surprise that Glazer’s oeuvre is included in a DVD collection featuring the work of several music video directors. A few months back I looked at Stephane Sednaoui. Now I’ve had a chance to look at the Glazer DVD.
Fashion for the socially conscious
Magazine Marie Claire’s ad campaign hits the spot — check it out.
“Style and substance” is the message here. It’s a jungle out there in the world of women’s magazine publishing and MC‘ stakes its niche in matching content on the latest in women’s fashion/beauty with journalistic pieces on current social issues.
And the ad hits the spot, conveying this message in a very simple, clever way. It also engages audiences because you’re trying to work out what the label is.
